If you’re unsure about what you’re seeing, it’s probably because you can’t believe YOUR eyes, either. Yes, this is an advertisement for pants that make you slimmer just by wearing them.
If you click on their website you’ll see this ad:
And if you click on the “How it Works” section, you’ll read this explanation:
Use of the Zaggora’s Hot line during exercise, at an appropriate level of intensity and while remaining well hydrated, may help to increase core body temperature and may help to increase the rate of calorie burn as our research (below) shows.
- HotPants were shown to increase body temperature during exercise *
- Wearing HotPants during at least 30 minutes of exercise increases energy expenditure by 11.3% more than in the control garment *
- Furthermore, HotPants increase energy expenditure in the 30 – 60 minutes after exercise (when HotPants are worn during resting recovery) by 12.5% more than in the control garment *
- Over a four-week period, HotPants were shown to increase weight loss, with each subject losing an average of 0.6kg, a trend not seen in the control group **
- Over a four-week period, subjects were shown to become more energy efficient and therefore fitter when wearing HotPants **
- In order to see benefits from HotPants, at least 30 minutes of activity conducted with at least moderate intensity is required
This scientific research supports the real-life results we’ve heard from thousands of satisfied Zaggora customers. Read their stories at Facebook.com/Zaggora, Zaggora.com, and our ZaggoraGirl blog today.
Research conducted at Brighton University from October 2011 to September 2012
* 13 people tested in HotPants in control garment for acute physiological responce to 30 mins exercise and 60 mins rest whilst still wearing garment
** 14 people in total tested in a 4-week exercise study on effects of HotPants vs. a control garment when used in conjunction with exercise.
Okay, now can we take a second to talk about JUST HOW STUPID this is?
Number one. Won’t exercise done at an appropriate level of intensity burn calories regardless of what pants you choose to wear?
Number two. Apparently these magical pants are made from multiple layers of fabric. So, technically, couldn’t I just wear like three pairs of pants and have the same effect?
Number three. It’s just silly to imply that special pants can make you fit. If I want to get more fit, I’m going to push it harder at the gym.
What bugs me the most about this, and why I just couldn’t control myself from ranting on and on about these silly pants, is that it symbolizes the BIGGEST problem with fitness. We are always looking for a quick fix. How many infomercials are there trying to sell machines that will leave you looking like a body builder in “just ten minutes a day”? What about those magic weight loss pills that require no diet or exercise? (Oh, and what REALLY gets me about those is the phony disclaimers–”If you lose more than 20 pounds in the first week, cut back your doseage.” You know that is not done out of liability or concern; they’re just trying to make consumers think this product will really be that good.)
You cannot cheat your way to being fit. PERIOD. EXCLAMATION POINT! I’ve written before about how much I hate the misuse of the word “diet”. If you want to be successful (i.e. have lasting results) you’ve got to be willing to put in the work. Calories in less than calories out. More freggies. Getting up off the couch. It’s really not that complicated, we just try to make it complicated so that we have an excuse to fail.
Okay, I think I’d better stop.
What do you think? Could a pair of pants really be the secret to success?